All businesses have been affected in one way or another as a result of the COVID-19 pandemic. If your business was fortunate enough to survive the economic impact that plummeted the progress of many businesses, then now is the time to prepare yourself and your business for a gradual and stable return to business “as usual.” However, referring to it as “NOT as usual” seems more appropriate.
If you are wondering about how to prepare your business for the “new normal,” then this article is the right pick for you as we explore the easiest ways to make your business’ progress sustainable and help you grow.
However, a website renovation (or upcycle) can achieve a similar impact at a fraction of the cost and effort. One thing to keep in mind is that when you are renovating your website, you should always make sure you don’t dilute the overall focus of your business. The main goal when renovating your website should be to boost user value, improve traffic and to make your site more accessible and user friendly. If your business has evolved, if you offer new services, if the overall landscape of your industry has shifted recently then you should most certainly consider a website update to better reflect your business.
Let’s look into what you can do to increase your server speed.
The first step would be to opt for a reliable and fast web hosting service that will resolve any errors and issues immediately. Using a commercial “Content Delivery Network” (CDN) can also help to provide faster service as their data centers and proxy servers are spread out globally for better responsiveness.
Within your website, you can optimize your images and database to yield faster responses. Monitor your PHP scripts, if you are using them, and make sure they aren’t carrying out any irrelevant tasks that might slow down your website. Page caching ensures faster delivery which is why it is essential to configure proper caching of your static pages. Tightening your code will also reduce the load time of your website and improve usability.
Due to the pandemic, people have started to avoid travelling long distances just to make a purchase, therefore, if you have physical “Brick and Mortar” locations, make sure you update your ‘Google my business’ (GMB) listings on google so people can find you in Google’s local listings.
Other options include using stronger authentication methods, securing your desktops, segmenting your Local Area Networks (LANs), plug information leaks, pay attention to the anonymous activity on your site and monitor your site for misuse. There are some freely available website utilities that help to automate a lot of these security procedures. Feel free to contact us for more information on this.
You can also send them emails or messages about upcoming sales, offers, seasons greetings and other exciting events. Another way to ensure customer loyalty would be to introduce badges and other rewards for customers after they make purchases of a certain amount. Engaging blog posts are also another way to make your customers feel like you are communicating with them effectively.
Make sure your posts aren’t mundane; add visuals to give your audience a better idea of what you are trying to convey. Respond to the comments of your audience and add elements to your website that reflect the most popular trends. Tailor your content according to the social media site you are posting it on otherwise your content will seem too redundant and people will only follow you on one of your social media accounts. Collaborate with other brands to introduce your brand to their followers.
Creating contests where customers upload pictures of your products or post captions relevant to your services can create a hype about your business.
PREPARING FOR BUSINESS ONCE THE DUST SETTLES
Make sure you announce that your business is still operational so people do not get the impression that it was closed down during the lockdown. There is no doubt that you would have made some changes to your policies in order to adapt to the new normal. Keep your clients informed about these changes and tell them why they are relevant. Provide incentives to the people who visit your website. This can be in the form of promo codes, gift vouchers, loyalty programs, etc.
FUTURE-PROOF YOUR BUSINESS
Our last bit of advice is to future-proof your business for the business interruptions that are certainly to occur in the future. Embrace the cultural changes that come from such natural (and manmade) disasters. Do not bury your head in the sand and hope that things will improve on their own.
The pandemic has exposed many vulnerabilities in our ‘business as usual’ way of doing business. The world has become a smaller place as we’ve found out the hard way that we can be negatively impacted by the actions (or inactions) of people next door and/or on the other side of the world. We encourage you to be as transparent as possible about your challenges, business goals and plans for the future. You can build trust with your customer base by being honest and tackling problems head-on.
Take the time now to improve the agility of your business and your business website and make sure your overall message is clear and adaptable. Design your business in such a way that it is equipped with the latest technology so if there is a need to make a complete virtual shift again, you will be better able to pivot and make a smooth transition without major technology hurdles to address.
The overall shift to a virtual workplace has opened the door to many opportunities to those firms who embrace emerging technology and the new digital frontier. This shift toward remote workplaces and virtual communications has affected one aspect of the economy more than the rest. e-Commerce and subscription software (SAAS) are both experiencing tremendous growth fueled by a massive influx of new interest. The shift to these virtual workplaces will continue to expand as more and more people enjoy the comfort and security available only via virtual marketplaces as opposed to brick-and-mortar destinations. The comfort of shopping from home comes with the additional benefit of being able to research and explore different options before making a final purchase.
The ease of setting up an online business has allowed more and more players to enter the market. This means more competition, which is why optimizing your website has become more essential now than ever. By applying some (or all) of strategies outlined above, we can’t guarantee results, but we can guarantee that you’ll be better prepared to meet the challenges of the future!<
We hope this article gives you some insight into what you can do to better equip you and your business for the world that will be revealed to us in the coming months. Feel free to reach out to us directly if you would like our assistance with any of these strategies.
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