When it comes to marketing your business, your logo design is at the core of your corporate identity package. Your logo should be designed in such a manner that it captures the personality of your organization while clearly communicating your service or product. When it comes to logo design, less is more. Keeping your logo simple and to-the-point makes it far easier to successfully brand your company going forward.
Most of the Fortune 500 companies are easily recognizable due to their simplicity. You won't find elaborate or complex designs used for any of these companies. They all understand that taking a minimalist approach to logo design results in far greater brand recognition for their companies.
We take a similar approach to our logo designs. We generally start with a stylized text version of the company name and sparingly add graphical components where it makes sense AND adds value to the overall brand. Simply throwing up indiscriminate graphics does nothing to further your brand identity.
Please allow us to sit down with you and formulate your overall corporate identity strategy. This includes creating various logo concepts and visualizing how they might fit within your overall organizational marketing strategy. Having a clear picture of how you wish to convey your company image goes a long way towards creating a successful corporate branding strategy.
Please check out some of our custom logo creations below. And, feel free to contact us now to discuss your specific branding and logo needs.
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